Search Engine Optimization (SEO) is overwhelmingly enormous. Its so large that there is absolutely no way for you to conquer it all. There is plenty of expert advice out there such that if you do not deliberately select not to listen to the majority of it, you will be unable to understand how this thing works forever.
While search engine optimization is comparable to an untamable dragon which can breath fire on your site and burn you to death, this methodology of strategies, techniques and tactics that is used to increase Web traffic can also turn out to be extremely valuable if you know how to harness its power and use it for your own benefit. There are some easy ways to tame the SEO beast accordingly so as to improve your websites' overall performance without scorching yourself with search engine penalties. One of them is keyword usage.
Keywords in Headlines, Subheadings and URLs
Keywords are extremely important as far as online business goes. They are the words that search engine users use to search the Web for specific content. Keywords allow your content to be easily indexed. They define as well as describe the topic of your article. Properly utilizing keywords in your headline, subheadings and URLs will not only ensure that human readers know what the content of the article is about but also make sure that search engines are familiar with it too.
a. How to Add Keywords to Your Headline
Being able to grab readers' attention takes more than good content or great design. The most crucial part of a post is the headline thus it's imperative that you have a catchy headline for every post that you do. What makes an appealing headline? A headline is deemed to be irresistible if it is creating intrigue with short and precise sentences comprising of well thought out keywords. You should incorporate your focus keyword in your headline in a clever way to capture your visitors' interest.
b. How to Incorporate Keywords in Your Subheadings
Make sure your article features several subheadings (H2s) with multiple keyword variations. For instance, if you are doing a post about your local restaurant business, the first H2 needs to include a variation of your keyword(s) plus the restaurants name and location. Also, you need to highlight the keywords sparingly by either making some of them bold or italic.
c. How to Put Keywords in URLs
The domain name alongside the URL of a website do tell a lot about that particular site. For instance, if a website is about cars, it may have car, cars, or automobiles as part of its domain name. If the site mainly focuses on giving readers information about many different car brands and models on the market, then it could have something like cars-types.com rather than motorvehicle-insights.com since in the first scenario you have two major keywords in the URL, whereas in the second case you have only one potential minor keyword. Conclusion
Keywords are the key to an effective content marketing strategy. When you incorporate them in the title and throughout your article content properly, search engines will give your content a top priority. Harness the power of SEO today with keywords.