What is a mobile marketing campaign without SMS Messages? It is a waste of time.
We say that it is a waste of time because if you are not using SMS Messages in your mobile marketing campaigns then you are missing out on a lot of traffic, exposure, people and money. Why do we say these things and why do we say them so boldly? We feel confident saying these things because we know what age we are living in. We know that might sound odd but please hear us out. We are living in the age of 24/7 access to just about anyone and anything on earth. With the increase in mass use of Smartphones and tablets, people are instantly connected to the Internet, to their phone and to all forms of messaging and marketing 24 hours a day, 7 days a week. It would take a very dense person to not see the value and the profit in that.
When it comes to mobile marketing, sending SMS online allows you to message thousands of people quickly in a form of communication that is hard to ignore and that most people quickly respond to. You will not be sending SMS Messages out into the wild but to an actual person who is highly likely to see and respond to that message. Think about all the other forms of marketing and you can see that you do not have that type of access, how you depend on keywords or some other metric so that your ads will be noticed by the viewer. With SMS marketing all the power is in your hands. With text message marketing you can finally engage in direct digital marketing. What is direct digital marketing? It is marketing where you directly target people in the time frame that you choose and using a medium in which you get a very high view rate, which is in fact unheard of in the marketing world.
It all starts with having a list. You might not have an SMS list but you can quickly start building one or even purchase lists to use. This is in fact, one of the most important steps that you cannot ignore. You might also find that you can start using web assets that you already own to start collecting phone numbers for the purpose of sending SMS Messages and this is a great way to build a list and reach your existing customers on another level.
As you can see, SMS marketing is a great way to super charge your mobile marketing efforts. SMS marketing is the one high rate direct marketing strategy that works very well. It is a great way to reach a lot of people directly. It is fast, you get a high open rate and it is easy to do. So if you really want to do well with your next marketing campaign, then add SMS to your quiver of marketing tools. You are likely to find out that it is one of the best ways of marketing that we have today. Get started now!