Take your webinar to the next level by incorporating several best practices to make your next webinar an interactive experience for your audience. These simple practices create a unique experience for the audience to appreciate and remember favourably, so you can expect many to come back to the next event.
Moreover, as the audience gets to play a more active role in the event their attention and interest grows. In doing so you can likely expect greater acceptance of the message you want to convey, increasing your chances of converting prospective customers into clients.
The primary purpose of a webinar is to offer the audience valuable content and information that they would not get elsewhere. As informative as your presentation may be, encouraging attendees to interact will make it even more effective.
1. Encourage Audience Participation.
At the start of the webinar, get your audience involved by asking each attendee to sign in and give a short introduction. They can share a bit of trivia about themselves and their expectations of the webinar. This will help foster a lively event that many attendees, in particular veteran webinar participants, would likely appreciate.
2. Add a Video of the Speaker to the Presentation.
Your slides and content will surely be perfect for the event, but the added personal touch can improve it further. It will certainly grab the attention of your audience. In your slides, insert a small box where the audience can see a video of the speaker. Alternatively, you may opt to intersperse videos of the speaker in between text slides.
3. Follow the Ten-Minute Rule.
In developing your presentation, make it a point to break content into ten-minute segments. Ten minutes is the optimum length of time that you can expect to hold the attention of attendees. So it's good practice to break up your presentation and intersperse some interactions like Q&A, polls and surveys.
Urge attendees to stand up and stretch a bit. Afterwards, call on volunteers to summarize the topic so far. You can also ask attendees to type in and share their ideas using the Webinar Jam Studio chat box.
4. Designate a Staff Member to Manage full-time Chat Support
Webinar audiences will certainly have questions and comments that they want to be heard and answered. To address their concerns, elect one member of your staff to monitor the chats sent in by attendees. Choose someone who is comfortable chatting and witty. Aside from passing questions to the speaker, he or she would also need to communicate with your audience.
5. Initiate a Question and Answer Segment.
Throughout the duration of your webinar, conduct short question and answer segments. These sessions can be an icebreaker to open a new topic of your presentation. It is also a good idea to ask particular attendees to answer questions directly. Though be careful in selecting participants as not many would be open to a direct approach. In most cases, take note of those who actively participate in the chat. But notify them beforehand and ask if they would be open to asking questions directly to the presenter live.
6. Ask Questions of the Audience via Surveys and polls.
When presenting your slides, pause after two to three slides then throw questions with polls and surveys. This encourages audience participation and can also bring valuable information about your customers which may merit further discussion at a later stage. At the same time, it can encourage others to share their own thoughts. Use applications and tools that are available with many webinar service providers such as Webinar jam studio and GoToMeeting.
7. Actively Field Questions from the Audience.
Ideally, questions from the audience are reserved at the end of the presentation. However, in the case of webinars it would be better to field questions as they come. Because it will show the audience that you are also receptive to their concerns.
8. Create Breakout Rooms.
Facilitate the arrangement of small groups consisting of five to ten people and designate a facilitator for each group. Breakout rooms foster collaboration and encourages participants to learn from one another. Working in small groups can also help you maximize responses efficiently.
9. Take Advantage of Social Media.
Engaging your audience should extend even after your event. Ultimately, your persistence in following up leads generated by the webinar will determine turnover rates. In this aspect, make the most use of social media to stay in touch with your prospects. Tweet or post messages in relation to the event that can be easily tracked by participants.